Cattleman U Podcast
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
Episodes

Mar 9, 2023
Mar 9, 2023
33 min
Listen to The Art Behind Building an Intentional Life with Emily Reuschel on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we discuss everything from proper goal setting, to empowering the next generation with our guest Emily Reuschel. Emily is a farmer’s wife, mom of two, entrepreneur, sought-after motivational speaker, podcast host, and the leader of retreats and masterminds that propel rural women toward their truest, most-aligned goals and priorities.
Emily was at her dream job - benefits, flexible hours, incredible coworkers, the option to bring her kids to work! - when she decided to *stop* ignoring the voice in her heart that told her she was meant for something different and *start* trying to figure out what that was… even if it involved leaving said cushy job to start her own business. (Which is exactly what she did!)
She now helps other rural women do the same - to get clear on what they want, release the inner dialogue that tells them it’s impossible, and go after the goals that are keeping them awake at night …. without giving up the small-town life they love.
In this episode we cover:
Emily’s passion project of helping rural women navigate their own personal professional growth journeys.
How living the entrepreneurial lifestyle can give you and your family the flexibility you desire.
Teaming up with the change in the world around us to promote growth and stability within Ag businesses.
How to address underlying fears in a healthy way.
Taking a front seat to controlling what the next generation is taught.
Resources & Links:
Connect with Emily on Instagram @emilyreuschel or find her on Facebook
Check out her podcast “Gather in Growth” and her website emilyreuschel.com
Learn more about She's a Hand Ranch Camp
Learn more about Our Online Feedstock Marketing Class
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Mar 2, 2023
Mar 2, 2023
39 min
Listen to A Life Dedicated to Ranching with Laura Hicks on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we talked with long time cattle rancher, Laura Hicks. Listen as she shares her valuable wisdom and insight as a woman who has dedicated her life to ranching. This conversation dives into what it was like to start a cow/calf operation from scratch alongside her family on the Pine Ridge Reservation in South Dakota.
In this episode we cover:
The struggles and joys of being a first generation rancher.
The value of education and how to keep up with the ever changing times ahead.
How we could be better as a ranching community as a whole.
Stewarding the land and prepping it for future generations to come.
Laura’s personal point of view on family dynamics and the ranch business structure.
Resources & Links:
Follow Laura on Instagram @laura_a_hicks or on Facebook, Laura Hicks
Check out her website, laurahicks.org for her latest!
Learn more about She's a Hand Ranch Camp
Learn more about Our Online Feedstock Marketing Class
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Feb 23, 2023
Seizing Opportunity with Sara Shivers
Feb 23, 2023
Feb 23, 2023
39 min
Listen to Seizing Opportunity with Sara Shivers on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we talk about the beast that is building a direct to consumer business, and benefitting from all the opportunities it has to offer. Our guest, Sara Shivers, discusses the advantages of value added programs, as well as all the dynamics that go along with them. This conversation covers everything from the family business structure to becoming a successful entrepreneur.
Sara Shivers is the owner/operator of Salt Creek Farm, a direct to consumer and restaurant business that sells beef, lamb, chicken and honey. She is also a partner in her family's Angus cow calf operation, Rafter S Ranch. Sara has degrees from Kansas State University and the University of North Texas. After moving back home to Kansas in 2014 to her family's ranch, Sara's dad told her they needed to find a better way to market their cattle. Salt Creek Farm was formed soon after that and began selling to restaurants in Kansas City and Wichita and increased its retail sales during 2020. In fall of 2022, she opened Salt Creek Farm Market in her hometown of Eureka, KS selling their beef, lamb, chicken, and honey from the ranch as well as other local products. Sara plans on continuing to grow Salt Creek Farm into a regional wholesale supplier as well as increased shipping nationwide.
In this episode we cover:
Defining roles and responsibilities within the family operation
Being prepared as an entrepreneur to take hold of opportunities
Sara’s goal to provide small town communities with the safe healthy food
What amount of value can be added through value added programs
Understanding price point objectives as a consumer, and a producer
Resources & Links:
Follow Sara on Instagram @thesaltcreekfarm and Facebook at www.facebook.com/thesaltcreekfarm
Check out her website www.TheSaltCreekFarm.com
Check out our website to learn more about Cattleman U
Learn more about She's a Hand Ranch Camp
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Feb 16, 2023
Feb 16, 2023
36 min
Listen to Embracing Family Dynamics on the Farm with Chelsey Erdmann: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we talk about integrating family and children with the farm and ranch business. 6th generational farmer and rancher Chelsey Erdmann gives us her take on incorporating these family dynamics into everyday life on their place in east central North Dakota.
Chelsey’s family raises commercial cattle from birth to finish, along with corn, soybeans, pinto beans, seed oats; plus 3 kids while her husband operates a fencing supply company with used oil field material.
Chelsey enjoys the business and cattle side of the operation as well as giving a glimpse of their life to others through social media. Join the club on Instagram to partake in the daily tasks & frequent discussions.
This family has been playing Hokey Pokey for generations and it was a tradition worthy of sharing. Now, Chelsey offers Ag Memory Books on ohthatschelsey.com As an easy way to record a few details of each year to create a heirloom for the operation.
In this episode we cover:
Incorporating children into the farm and ranch lifestyle.
Establishing clear roles within the family business to guarantee success.
The highs and momentary lows of motherhood out on the farm/ranch.
How social media plays a part in Chelsey’s business and personal life.
Chelsey’s empowering breakdown of how she manages it all.
Resources & Links:
Follow Chelsey on Instagram @ohthats_chelsey or on Facebook at Oh That’s Chelsey
Check out her website OhthatsChelsey.com
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!
Jan 19, 2023
Jan 19, 2023
34 min
Today on the podcast we have a special guest, Mary Pat “MP” Sass. MP is a highlight speaker in the Cattleman U membership in January and we wanted to have her on the podcast to give listeners an idea of the quality of speakers inside of the membership along with a sneak peek at the kind of conversations and topics we cover.
In this episode, we cover:
The challenges and opportunities of farming with family
Prioritizing family time and your mental health
Not being afraid to think outside the box and do things differently
Being your own advocate
Suggestions on having hard conversations and how to navigate taboo topics
The importance of setting goals; individually, as a family, and as an operation
Finding fulfillment in each season and role on your operation
Resources & Links:
Follow MP on Instagram, TikTok, Facebook, and YouTube
Join her email newsletter
Check out her website
Join the Cattleman U membership
Livestock Market: call them at 844-775-4762 or check out their website
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://www.cattlemanulive.com/podcast

Jan 17, 2023
Cattleman U Question and Answer Session
Jan 17, 2023
Jan 17, 2023
24 min
Cattleman U Director Jordyn Woodburn is back in this episode of the podcast to help answer some of the most frequently asked questions about the Cattleman U Membership. If you have any questions or concerns about joining Cattleman U, this episode is for you!
In this episode on Cattleman U Membership, we cover:
Membership 101: How to join Cattleman U
What topics and speakers you will have access to in the first six months as a Cattleman U member
Discounts on She's a Hand Ranch Camp
Opportunity to change the way your operation views revenue
Join the Cattleman U Membership before doors close on January 19th, 2023!
Click here to join!
Resources & Links:
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about the Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Jan 15, 2023
What is Cattleman U?
Jan 15, 2023
Jan 15, 2023
15 min
Today on the show, our guest, and Cattleman U Director Jordyn Woodburn gives us insight on why to join Cattleman U and the highlights of major upcoming benefits that membership has. Exciting things are happening in 2023 and we want you to join us!
In this episode on Cattleman U Membership, we cover:
The vision and mission behind Cattleman U and how it is evolving
The 3 tiers of Cattleman U membership, and how each one can be personalized
The goal of empowering an even stronger sense of community in the ranching industry
How we can focus on different views from educators and industry experts on all levels of the of the playing field
A preview into our in-person events coming this summer
Join the Cattleman U Membership before doors close on January 19th, 2023!
Click here to join!
Resources & Links:
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!
Jan 12, 2023
Ranch Camp: Everything You Need to Know
Jan 12, 2023
Jan 12, 2023
14 min
On today’s episode, we’re talking all about Ranch Camp. Ranch Camp is a hands-on camp for women to learn all of the things that they’re expected to know, but are never taught! It’s a non-judgmental space for women to learn ranch skills such as:
Cattle handling
Cattle health
Operating basic equipment
Cattle processing
Handling calving challenges
And more!
Spots for Ranch Camp will open up to Cattleman U Members first! Enrollment for Cattleman U will be January 16th - 19th, 2023. Spots will be open to non-Cattleman U members starting January 19th, 2023 if any spots remain.
Resources & Links:
Learn more about Ranch Camp here and join the waitlist!
Join the Cattleman U Membership waitlist
Livestock Market: call them at 844-775-4762 or check out their website
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://www.cattlemanulive.com/podcast

Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!







