Cattleman U Podcast

In today’s episode, we have something a little different for you! This episode is actually a teaser for what you can find in Cattleman U Membership!
 
Each month in Cattleman U Membership we have what we call The Profit Panel which is our live Q&A with the speakers in the monthly section. This episode is a recording from February 2022 when we covered the cattle markets. You will hear from ShayLe Stewart, Lonnie Peetz, Tina Kolby, Katelyn McCullock, Andrew Griffith and Brenda Voetel. I really enjoyed this conversation and what each of the speakers brought to the table.
 
In this episode, we cover: 
The value of keeping your goals in mind as you access the cycles and make decisions
The importance of educating yourself on the value of your animals and having awareness of your expenses
Opportunities that cow/calf operators have in getting involved in the futures market/hedging 
Playing offense in your business, not just defense
Being willing to take some constructive criticism and always being willing to learn
 
Resources & Links: 
Learn more about Lutz
Join the Cattleman U Membership waitlist 
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook 
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter 
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://www.cattlemanulive.com/podcast

On today’s episode, I chat with Lexi Wright as she shares her candid thoughts as a 1st generation farmer. We dive into a wide range of topics such as time management, legacy, and motherhood.
 
Lexi is the Head of Marketing at KRose Company and is an integral part of the business. She was born and raised in the heart of production agriculture in Kansas. With experience in leadership development, marketing, and small business development, she loves to go to work with small business owners. She enjoys chasing her 4 kids and working with her husband to grow their own herd.
 
In this episode, we cover: 
Being innovative and thinking outside the box to implement things differently than the norm
The importance of research and running numbers to help you make decisions for your business
Getting clear on your priorities, what your nonnegotiables are, and making decisions based on those things
Being intentional and efficient with how you manage and spend your time
How legacy is more than just succession planning and passing down your business 
The strengths and roles that women play in their home and their businesses    
 
Resources & Links: 
Connect with Lexi on Tiktok and Instagram
Subscribe to Lexi’s podcast, Farming on Purpose
Livestock Market: call them at 844-775-4762 or check out their website
Join the Cattleman U Membership waitlist 
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://cattlemanulive.com/podcast

On today’s episode, we have Jared Hardy and Tyler Hohenstein from Lutz on the show. 
Lutz is a business solutions firm located in Nebraska. They invest in long term partnerships with farmers and agribusiness owners. Lutz has extensive experience in the agricultural industry and provides accounting, financial, technology, and staffing solutions tailored to you. 
 
In this episode, we cover: 
The legacy aspect of the industry and the process of succession planning 
Tips on the process of hiring team members
Assessing the value against the cost
Making sure you know and utilize all that a product or service has to offer
Finding alignment with what you outsource and who you outsource to 
 
Resources & Links: 
Learn more about Lutz
Learn more about Tyler and contact him here
Learn more about Jared and contact him here
Join the Cattleman U Membership waitlist 
Check out our website to learn more about Cattleman U
Follow along on Tiktok
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook 
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter
 
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://www.cattlemanulive.com/podcast

I’ve been watching several bred cow sales and it got me thinking about the cattle markets. So I wanted to have a conversation today about a few of my thoughts on how to prepare for opportunities in the cattle markets. 
 
In this episode, we cover: 
Why the bred cow market is so soft 
The 10 year bell curve of the markets
Ways to optimize the upcoming market and ensure you’re setting yourself up for max benefit
The good years need to supplement the bad years 
Takeaways from the recent meeting with our brokerage firm
Resources & Links: 
Learn more about Lutz
Check out our website to learn more about Cattleman U
Follow along on Tiktok
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter
 
Be sure to subscribe to the podcast so you never miss an episode!
 
Find the complete show notes here: https://www.cattlemanulive.com/podcast

On today’s episode, we talk to Doug Bean about putting technology to work on your operation and the value and efficiencies it can add. 
 
Doug Bean is the Operations Manager at Noland Cattle Company in Lyons Colorado. He was born and raised in the great state of Kansas and comes from generations of farmers and ranchers that continue to work the land there. He has one wife and three kids and is still amazed Tami said yes to that first date. His oldest boy is a computer science major at Kansas State, his middle boy is a student at Northeastern studying Wind Tech, and his daughter, his youngest, is planning on going to Kansas State to study Agricultural Economics and he could not be any prouder of them and can often be heard bragging about them. Most days he wonders how he got here but mostly he is just happy to be here. 
 
In this episode, we cover: 
The technology their operation has implemented 
Finding the sweet spot of what makes you more efficient vs what actually slows you down 
How technology can streamline your systems and processes 
How technology helps us to make decisions based on the data instead of on emotions  
The importance of being a lifelong learner and always willing to get out of your comfort zone 
 
Resources & Links: 
Noland Cattle Company email and website
Livestock Market: call them at 844-775-4762 or check out their website
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook 
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter 
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://www.cattlemanulive.com/podcast

On today’s episode, our guest Dr. Lauren Lewis Cline gives great insight about effective leadership in rural communities.
 
 In this episode, we cover: 
What’s involved in an Ag Leadership program 
Reasons we need more leaders in rural communities and agriculture 
Ways we can become better leaders 
How the Enneagram can be used as a tool to relate to others 
Tips on connecting with other people, understanding others, and building relationships 
What a SWOT analysis is and why it’s recommended 
 
Resources & Links: 
Learn more about Lutz
Connect with Dr. Lauren Cline on LinkedIn or email her at: lauren.l.cline@okstate.edu
The Practice of Adaptive Leadership by Ronald Heifetz
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook 
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter 
Be sure to subscribe to the podcast so you never miss an episode!
Find the complete show notes here: https://www.cattlemanulive.com/podcast

Today we’re doing something a little different on the podcast. With such a busy week this week, and extra time spent with loved ones, we wanted to do a quicker episode. I’m going to answer some questions I’ve received lately, specifically, questions about cattle buying. 
 
In this cattle buying Q&A, the questions I’ll be answering are: 
Are auctions catering to buyers and letting you pick and choose?
Do you have any contracts for packing houses? How do they make money? 
Why is it hard to get a buyer to come to the ranch?
How did you get a job as a cattle buyer and how did you get started?
 
Resources & Links: 
Check out our website to learn more about Cattleman U
Follow along on Tiktok
Learn more about ProfitFinder 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
Connect with us on Facebook 
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter 
 
Be sure to subscribe to the podcast so you never miss an episode!

On today’s episode, teammates Karoline and Grayson talk all about marketing tips and tricks for seedstock producers. Whether you sell by production sale or private treaty, you’ll get several key takeaways and marketing ideas that you can implement into your own business. 
 
In this episode, we cover: 
The importance of implementing digital marketing such as social media marketing, social media ads, an excellent website, and email marketing
You have to know your numbers so you know how your marketing dollars are being spent and if it’s effective 
Before you market anything, you need to set a goal so you know what success looks like and what you’re striving for
All year long, you need to be nurturing your audience and customers; providing them value, building relationships and keeping your brand top of mind
Important features in a bull sale catalog 
 
Learn more about how K Rose Company can help with your production sale marketing here. 
https://www.krosecompany.com/production-sale-marketing 
 
 Resources & Links: 
KRose Company | Production Sale Marketing 
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder 
The Cattleman U Planner 
Connect with us on Facebook 
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline, @the_ranchersdaughter 
Be sure to subscribe to the podcast so you never miss an episode!