Episodes

Thursday May 22, 2025
Graze it Right or Pay the Price with Tim Schnakenberg
Thursday May 22, 2025
Thursday May 22, 2025
Graze it Right or Pay the Price with Tim Schnakenberg on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
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“The main enterprise is raising beef - every day that you have a cow grazing, versus harvesting feed for her, you’re saving money and they’re getting better nutrition.” Tim Schnakenberg
In this episode, we dig into the real cost of poor grazing—from depleted pastures and lost forage to higher feed bills. If you’re running cattle, you’re managing grass. Learn how to let your land guide your decisions and get practical tips to grow more grass, graze more days, and spend less on feed.
In this episode we cover:
Matching forage species to soil and environment
What your grass species say about pasture condition
Avoiding overgrazing and promoting regrowth
What rotational grazing does for you
Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Reach out to Tim and the team at Missouri Extension
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Join us for a FREE webinar, focusing on how to start Your Career in Ag
Uplevel your direct to consumer business with our Free Web Platform Guide
Discover the grants and loans available with our Free Business Guide
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
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Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday May 15, 2025
The Cattle Market tug-of-War: Prices, Policy, and Planning
Thursday May 15, 2025
Thursday May 15, 2025
The Cattle Market Tug-of-War: Prices, Policy, and Planning on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
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“In 2015, when the market fell—it took 6 months, and it was in half. That’s why you need a game plan now: figure out your breakeven, how you’ll market your calves, and what sets you apart. Late July is usually the best time to sell.” Karoline Rose-Bohannan
Karoline breaks down the latest in the cattle market—from the Mexico import ban and screw worm concerns, to what the April cattle market report predicts. She shares insights on beef demand, bull longevity, and the rise in heifer retention.
In this episode we cover:
What the Mexico cattle import ban really means for the U.S. cattle industry
The impact of the screw worm and the sterilization efforts underway
Shifting trends in bull longevity and why it might be time to adapt
Observations around bred heifers and fall cattle expectations
Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Uplevel your direct to consumer business with our Free Web Platform Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Saturday May 10, 2025
Seedstock Success: Tools, Trends, and Real Talk from the Field
Saturday May 10, 2025
Saturday May 10, 2025
Seedstock Success: Tools, Trends, and Real Talk from the Field on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
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“Social media is a requirement for seedstock producers. The name of the game is content creation. The only way to make a positive impact is by showing the behind the scenes footage and being transparent.” — Karoline
Calling All Seedstock Producers!
Karoline has been on the phone all week gathering feedback from customers. These conversations have sparked powerful discussions around what’s working — and what’s not — in seedstock marketing. This episode was born out of a shared need to dig deeper and offer forward-thinking guidance.
In this episode we cover:
Our FREE Seedstock Marketing Classes - the dates, how to join, and more!
Why email lists are still one of your most powerful tools
The critical role photo and video quality play in your brand
Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Sign up HERE for our FREE Seestock Marketing Classes
Check out all things Cattleman U below!
Check out our Weekend Retreats
Uplevel your direct to consumer business with our Free Web Platform Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday May 01, 2025
Beef, Brutal Truths, and Saving Rural America with Bryan Mussard
Thursday May 01, 2025
Thursday May 01, 2025
Beef, Brutal Truths, and Saving Rural America with Bryan Mussard on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Are you ready to get real about the ranching industry?
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“We have so much work to do. Consumers still don’t understand our product.” — Karoline
This episode doesn’t sugarcoat anything. Karoline welcomes true cattleman Bryan Mussard to the show, who gets raw about what’s really happening in the beef industry — from the flawed market system to the ripple effects of misinformation about meat and health. Bryan breaks down the harsh realities ranchers face, what seedstock producers should be doing, and why failing to understand the whole supply chain is hurting us all.
In this episode we cover:
How false narratives about saturated fat gutted an entire industry
The truth about meatpackers, margins, and who's left out
Why ranchers need to get serious about genetics and data
Country of origin, tariffs, and the real EID debate
Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Follow along with Reminisce Angus on instagram @reminisce_angus and on Facebook
Check out Bryan on Instagram
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Uplevel your direct to consumer business with our Free Web Platform Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Apr 24, 2025
Forage Management: Techniques for the Cow-Calf Operation with Ali Fix
Thursday Apr 24, 2025
Thursday Apr 24, 2025
Forage Management: Techniques for the Cow-Calf Operation with Ali Fix on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Want more on rotational grazing, pasture management, and forage production?
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“Feeding cattle is one of the largest components of an operation. For our cow-calf operation, it represents 40 to 60 percent of our operation costs.” Ali Fix
We’re diving into forage/pasture management, and hay production with Ali Fix of Fix Family Farms — one of the key stops during our upcoming Grazing Conference in Missouri. This episode is packed with practical info, and honest conversation that’s especially helpful for beginner and aspiring ranchers.
In this episode we cover:
How Ali’s family manages hay production for their cow-calf operation
Tall fescue as their go-to grass and why it works so well
Weather, drought, and yield management
Fertilizing with turkey litter and effective weed control
What to consider when leasing land or starting hay production
Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Follow along with Ali on Instagram @farmer_ali
Meet Up with Karoline and Ali at The Grazing Retreat, hosted by Cattleman U!
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Uplevel your direct to consumer business with our Free Web Platform Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Apr 17, 2025
Ranch Curious - The Beef Behind Disease Traceability and EIDs
Thursday Apr 17, 2025
Thursday Apr 17, 2025
Ranch Curious - The Beef Behind Disease Traceability and EIDs on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
HEADING: Want more on EIDs, Traceability, and Country of Origin Labeling?
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“As producers, are EID tags inherently bad, or are we worried that the wrong use of EIDs could be bad?” Karoline Rose Bohannan
We’re digging into one of the most debated topics in the cattle industry: Electronic Identification (EID) tags. Are they a tool for good, or a ticking time bomb? Karoline shares her perspective as both a producer and entrepreneur.
In this episode we cover:
The controversy around EIDs and why producers are pushing back
Fear-based narratives vs. real risks: Are EIDs going to be used against us?
How Karoline uses EIDs on her own operation
Why country of origin labeling and traceability are more connected than you think
Love what you hear? Support the show! Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Uplevel your direct to consumer business with our Free Web Platform Guide
Land your dream ranch job with our Free Career Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Apr 10, 2025
Q & A - What We Saw While in the Midwest with Karoline and Jordyn
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Q & A - What We Saw in the Midwest with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Buckle up for some industry topic whiplash!
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“We drove about 3500 miles, saw 7 different states, and saw over 100,000 head of cattle on feed” Jordyn Woodburn (0:20)
Karoline and Jordyn took a 10 day journey across the midwest. In their travels, they met with customers, attended bulls sales, toured hog facilities, visited numerous feed lots, did some touristy things of course, and much more!
In this episode we cover:
Trends, averages, and sale designs of each bull sale Karoline & Jordyn attended (6:10)
The growing popularity of raw milk dairy, and the process behind it (23:44)
Opportunities presenting the industry through studying cross breeding (34:25)
Conversations that Karoline had with customers, concerns they have, and more!
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Uplevel your direct to consumer business with our Free Web Platform Guide
Land your dream ranch job with our Free Career Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Wednesday Apr 09, 2025
March Cattle Market Recap with Karoline and Jordyn
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
March Cattle Market Recap with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Right now, we all wish we had a crystal ball
If you would like to be better prepared for the unknowns in our industry, join our - - -> Weekly Email. You’ll receive exclusives like tips on how to maximize efficiency, and be first in line for discounts on all our events!
“Prices for cull bulls and cull cows are still up and they’re up significantly, which means that they don’t have enough cattle to go right to the packing plant. Therefore, they’re going to pay a pretty penny for those until we can get inventory leveled out. .” Karoline Rose-Bohanan (4:45)
The cattle market has been something worth watching during the past 6 months. With March finally here, we are starting to see some things level out. Karoline shares her positive take on everything happening right now as we compare numbers and take the tariff talk head on.
In this episode we cover:
How talks and fears surrounding tariffs are affecting the market
The price of ground beef - what consumers demand, and what they receive
Prices, trends, and trades that could take place this summer and fall
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Download our Free Web Platform Guide to help grow your direct to consumer business
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Land your dream ranch job with our Free Career Guide
Discover the grants and loans available with our Free Business Guide
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 Page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!