Cattleman U Podcast
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
Episodes

Apr 27, 2023
Directly From the Source with Elizabeth Thomas
Apr 27, 2023
Apr 27, 2023
39 min
Directly From the Source with Elizabeth Thomas on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we visited with Elizabeth Thomas from Thomas Cattle Company about the ins and outs of the direct to consumer business. Elizabeth works on their family operation, run by two generations of livestock producers. She discusses her passion for thoughtful business planning to accomplish great things in an effort to provide quality beef. The personal connections they make marketing beef directly to the customer are a unique joy that continues to boost the industry in a multitude of ways.
Thomas Cattle raises commercial Angus, and sells direct to consumer beef ¼, ½ or whole shares, as well as small bundles. The Thomas family lives and ranches in Oreana, ID and their ranching history dates back multiple generations. They aim to take care of the land they steward because it is an important part of their success and hope to pass down the ranch to their kids for generations to come.
In this episode we cover:
The acknowledgement that the operation has to be a sustainable business if it’s going to support the family legacy for generations to come.
The positive ways a business mindset can impact the operation.
The Thomas Cattle Company story of where they started to where they are now and some of the valuable lessons they learned along the way.
The joy Elizabeth finds in sharing a piece of their team’s hard work with the surrounding community and beyond.
Differences between the boxed beef and direct to consumer businesses, and so much more!
Resources & Links:
Follow on @thomascattlecompany Instagram, Facebook, and Tiktok
Check out thier website thomascattlecompany.com
Be on the lookout for their youtube channel, scheduled to launch soon!
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more CattlemanU Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out What's the Beef with Beef? Featuring Andrea Severtson
Listen to What's on the Menu? Beef Cattle Nutrition with Paul Beck
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Apr 20, 2023
Apr 20, 2023
42 min
Inspiring the Conversation Around Transition Planning with Elaine Froese on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we discussed many of the tools behind securing a profitable farm/ranch legacy with Elaine Froese. Elaine is a certified professional speaker, certified coach, and author. She’s a go-to expert for families who want better communication and conflict resolution to secure a successful farm transition.
As a farmer and mother to the successor of their farm, she understands the agriculture way of life intimately. She shares valuable insight on how to pursue sustainable wealth and healthy communication among family and co-workers. Her superpower is helping families find harmony through understanding.
In this episode we cover:
Being the change that you want to see in your family and/or operation.
Recognizing the right time and place to start the conversation around succession planning.
Elaine’s advice on ways to properly and delicately introduce the dialogue around transition planning.
Defining paths towards healthy streams of wealth to sustain family ranches and farms for generations to come.
Plenty of resources that will help the next generation become that change that we need in the industry.
Resources & Links:
Follow Elaine on Instagram @farmfamilycoach
Check out her website https://elainefroese.com/
Sign Up for Her Biweekly Blogs and Insights at the farmfamilycoach.com
Find Her Podcast Called The Farm Family Harmony Podcast
Read up on The Executor Checklist to be prepared before the unexpected happens
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more CattlemanU Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out Candid Thoughts From a 1sh Generation Farmer: Time Management, Legacy, and Motherhood
Listen to Embracing Family Dynamics on the Farm with Chelsey Erdmann
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Apr 14, 2023
Let’s Talk About Ranch Camp with Karoline Rose
Apr 14, 2023
Apr 14, 2023
17 min
Listen to Let’s Talk About Ranch Camp with Karoline Rose on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Surprise, we have a bonus episode this week! Today, Karoline talks with us about what we have to look forward to with our hastily approaching event, She's a Hand Ranch Camp. This passion project of hers is meant to support any women out there who desire a constructive environment to learn the things they are expected to know, and are never taught.
In this episode we cover:
Karoline’s personal story and desires that fueled this idea of Ranch Camp.
The numerous roles that women fill in the ranching industry.
Karoline’s growth journey that led her to push through her own boundaries and fears, and how she hopes to share that with others.
How in-depth we will get at Ranch Camp, and the skillsets people will take back with them so that they can apply them to their own ranching scenarios.
Using daily positive reinforcement so that we can better ourselves.
Entry deadlines close soon!
Resources & Links:
Learn more about She's a Hand Ranch Camp
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more CattlemanU Podcast episodes like this one? We handpicked this relevant past episode so that you can keep up on what is happening in our industry!
Listen to The Origin Story of Rose Company with Karoline Rose
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Apr 13, 2023
Apr 13, 2023
42 min
Listen to Defining Your Place in Agriculture with Coach Kiah on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we talk with Kiah Twisselman Burchett, also known as Coach Kiah, who is a California cattle rancher turned motivational speaker and life coach. She discusses her mission to empower others to love themselves deeper, care for themselves better, and find joy in this messy, beautiful journey of life.
After battling with her own weight and body image from a young age, she embarked on her own personal health journey losing over 100 pounds, but more importantly, the mental weight she had been carrying with her for years. She was recently named one of Cowgirl Magazine’s 2023 Top 30 Under 30. Her story has been shared in People Magazine, Good Morning America, the Kelly Clarkson Show, Women’s Health and more as she uses her story to empower others to be the main characters of their own.
In this episode we cover:
The diverse sides and opportunities that the agriculture industry provides.
Recognizing that Kiah’s skillset didn’t have to focus on production agriculture, and how that boosted her to where she is now.
Kiah’s growth journey that led to creating her show, The Backroad Cowgirls.
Defining ways to encourage positive growth in our lives.
What it means to be a cowgirl.
Strengthening ties between producers and consumers in agriculture.
Resources & Links:
Follow Kiah on Instagram @coach_kiah or follow her on Facebook at Coach Kiah
Check out her website www.coachkiah.com
Listen to her Podcast - Climbing with Coach Kiah and find her Episode with Karoline Rose on Disrupting an Industry
Watch Court and Kiah’s Digital Series The Backroad Cowgirls
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more CattlemanU Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out Using Your Unique Voice to Advocate for Agriculture with Courtenay DeHoff
Listen to The Origin Story of Rose Company with Karoline Rose
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Apr 6, 2023
The Impeckable Farm Life with Whitney Bird
Apr 6, 2023
Apr 6, 2023
38 min
Listen to The Impeckable Farm Life with Whitney Bird on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we are joined by fellow Montana native Whitney Bird. Whitney shares relatable stories and wisdom about living life on a hay farm with her husband and three sons. She discusses finding her footing as a farmer and how she finds joy in the slow, simple moments of country living. Oh, and we can’t forget to mention her passion for chickens!
In this episode we cover:
The journey of Whitney’s family, and how it led to where they are now.
Embracing the mindset of being a lifelong long learner.
What doors social media has opened for Whitney, and how she uses them.
The joys and hassles that raising chickens brings to Whitney and her family.
Resources & Links:
Follow Whitney on Instagram @whitneybird.mt
Check out her blog, whitneyoutwest.com and their family hay farm website, birdhayfarm.com
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more CattlemanU Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out The Human Side of Agriculture with Jolene Brown
Listen to Breaking into Agriculture with Cassidy Johnston
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Mar 30, 2023
Mar 30, 2023
45 min
Listen to Providing Longevity for Commercial Cattlemen with Tierra Kessler Duke on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we spoke with 2nd generation rancher Tierra Kessler Duke. Tierra shares what it’s like to work on the family ranch alongside her dad, selling purebred Angus bulls in the Pacific Northwest. We touch on a number of topics from cattle industry hypes, to adding credibility to a seedstock operation.
In this episode we cover:
Where Tierra sees the seedstock segment of the cattle industry going in the next few years.
How important clear communication is while she works alongside her dad on the operation.
Key things the Kessler family looks for when breeding Angus cattle in Eastern Oregon.
Just how far outstanding customer service goes in this industry.
Ways to add value and guarantee longevity for the family operation.
Resources & Links:
Follow Tierra on Instagram @tierra.k.duke, and check out her family ranch’s page @kesslerangus
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more CattlemanU Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out Cattle Markets with Katelyn McCullock
Listen to Tips of Getting the Most Value out of Your Calves at the Sale Barn with Eric Drees
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Mar 23, 2023
Mar 23, 2023
41 min
Listen to Being a Flower Farmer in a World Full of Potato Farmers with Kylie Eilers on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we engaged with mom, wife, and rural entrepreneur, Kylie Eilers. Kylie is the face behind Gray Girl Farms, and tells us first hand what it was like to start a rare farm business without the generations of infrastructure. She dives into the idea of finding niche markets, and how they can become a sustainable way of life. This nontraditional approach to production agriculture is a truly inspiring one that leaves you wanting to know more!
In this episode we cover:
Niching down and starting a profitable farm from scratch.
The importance of blue collar trades in our rural communities, and how they serve America.
Kylie’s personal insight on how her flower business supports her dreams and passions.
Having the rare opportunity to work on her childhood dream alongside her kids and husband.
Empowering that sense of human connection through Ag business.
Making small farms profitable.
Resources & Links:
Follow Kylie on Instagram @graygirlfarms and on TikTok
Check out her website, graygirlfarms.com and be sure to find her pinterest for all her latest happenings!
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Mar 16, 2023
A Heart Set on Ranching with Kirsten Robinson
Mar 16, 2023
Mar 16, 2023
45 min
Listen to A Heart Set on Ranching with Kirsten Robinson on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we talked with first generation rancher and Ohio native Kirsten Robinson. She dives into what it was like to move out West to chase her ranch life dreams, and all the wonderful things she learned along the way. Being first generation has its ups and downs, and we get into all that and more on this episode
In this episode we cover:
Being a first generational rancher and learning on the fly.
The value of education and how to keep up with the ever changing times ahead.
Trying to see things from multiple perspectives and keeping an open mind when it comes to agriculture and ranching.
Kirsten’s journey of personal growth in the Ag industry.
How Kirsten uses her different perspective to better care for the land and livestock around her.
Resources & Links:
Follow Kirsten on Instagram @hashtagranchlife
Check out her website, hashtagranchlifekirsten.com for her latest!
Learn more about Our Online Feedstock Marketing Class
Check out our KRC Podcast - Chute From the Hip
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!

Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!







