Cattleman U Podcast
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
Episodes

Jul 4, 2024
Jul 4, 2024
41 min
Inspiring The Next Generation with Melissa Nelson on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we sat down with rancher and entrepreneur Melissa Nelson. She tells us about her work with college students and the impact on-farm externships have on students' future careers in agriculture. Melissa discusses why it's important for the next generation to gain experiences away from the family farm and learn how to add value to the family operation. Melissa also discusses her journey as an entrepreneur and the value of having a creative mind in agriculture. It takes new perspectives, ideas, and creativity to inspire the next generation in agriculture, and Melissa is doing just that through her externship program and side-hustle businesses.
In this episode we cover:
How Melissa prioritizes “glass plates versus plastic plates” when juggling multiple businesses, cattle, and kids
How the next generation is hungry to learn about opportunities in agriculture
How hands-on experiences shape the next generation of agriculture
How to have a successful side hustle
Resources & Links:
Follow Melissa on Instagram @hungrycanyon
Visit Hungry Canyon Facebook Page
Visit her website hungrycanyondesign.com
Join us for a weekend of Ranch Camp
Become a member of the Collective today!
Attend one of our 4 day Business Summits
Browse our Online Store for the latest merch drop!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

Jun 27, 2024
Born For It, Not Into It with KJ Kasun
Jun 27, 2024
Jun 27, 2024
43 min
Born For It, Not Into It with KJ Kasun on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we sat down with Arizona cattle rancher and horseman KJ Kasun. He tells us how training and riding cutting horses lead him to where he is today on a prestigious outfit known as Campwood Cattle Co. KJ’s unique experiences as an employee, employer, father, stockman, etc. demonstrates how showing up with a well defined work ethic will set you apart in this competitive industry. We’re living in a world where that work ethic is hard to come by, and KJ is proof that those who chose to prove the quality in their work are able to succeed.
In this episode we cover:
What an efficient diversified operation look like
Putting an end to numerous facades in the ranching world
Nurturing the next generation (you’ll probably hear them in the background of this episode!)
Examples of what each of KJ’s kids bring to the table, and how he shares this lifestyle with them
Dynamic employee/employer relationships
Resources & Links:
Follow Campwood Cattle Co. on Instagram @campwoodcattleco_official
Visit Campwood Cattle Co. Facebook Page
VIsit their website campwoodcattleco.com
Join us for a weekend of Ranch Camp
Become a member of the Collective today!
Attend one of our 4 day Business Summits
Browse our Online Store for the latest merch drop!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out What is Stockmanship? with Bryan Neubert
Listen to Embracing the Evolution of Your Role on the Operation with MP Sass
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

Jun 20, 2024
Big Transitions with Laura Hicks
Jun 20, 2024
Jun 20, 2024
32 min
Big Transitions with Laura Hicks on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today, we welcome past guest and fellow ranch woman Laura Hicks back to show! Laura was a popular guest on the podcast in season three, and she revisits how to maintain the balance between family and business. With challenges on their horizon, Laura opens up about what her family has learned through the hardship, and how to ask for and receive help. She discusses what new roles and responsibilities each family member has and how they find joy in their business.
In this episode we cover:
The reward that comes out of facing serious life challenges
How Laura’s community has come through when times were tough
The differences between running cattle and sheep
Laura’s passion for writing and literature
Laura’s upcoming Fellowship Weekend Retreats
Resources & Links:
Listen to our last episode with Laura, A Life Dedicated to Ranching
Follow Laura on Instagram @Laura_a_hicks
Visit Laura’s website laurahicks.org
Join us for a weekend of Ranch Camp
Become a member of the Collective today!
Attend one of our 4 day Business Summits
Browse our Online Store for the latest merch drop!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out The Stock Dog Episode You've Been Waiting For with Wendy Auzqui
Listen to Tapping Into All the Opportunities with Ryan Bedke
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

Jun 13, 2024
Jun 13, 2024
49 min
Part Time Cowgirl, Full Time Mom with Allie Hoskins on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we shine a light on women in the western lifestyle, and embrace the fun in it with California cowgirl, Allie Hoskins. Allie grew up ranching and rodeoing, but a lot changed the moment that she became a wife and a mother. This transformation spurred a movement that she calls “Part Time Cowgirl, Full Time Mom.” This pretty much speaks for itself, and she addresses how she tackles this new season of life, and her personal words of advice for other women out there.
In this episode we cover:
Debunking the facade that surrounds the rodeo lifestyle, and what it actually takes to be a professional rodeo athlete
Being a full time mom while husbands are on the rodeo circuit
The community that surrounds the rodeo and western lifestyle
How Allie is able to find time to stay competitive and involve both her girls in this active lifestyle
Resources & Links:
Follow along with Allie on Instagram @allie_hoskins
Check out Barrel Racer Cassidie Gasdova’s E Guide to the World of Rodeo and how to get started
Check out all the new merch on the Cattleman U Store!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
Become a Monthly Collective Member
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out What is Stockmanship? with Bryan Neubert
Listen to It's More Like a Partnership with Amber Wagoner-Toyne
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

Jun 6, 2024
The Auctioneer with Cole Morrison
Jun 6, 2024
Jun 6, 2024
45 min
The Auctioneer with Cole Morrison on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
On today’s episode, auctioneer and AWFC appraiser Cole Morrison joins us to discuss what he’s learned about the markets and how he's been able to make a name for himself in two very competitive fields. Cole's unique background in ranching, auctioneering, and appraisals help address some lingering misconceptions and advises how to get your foot in the door if you’re just starting out. He also shares what he learned while at auction school and breaks down some rules of the trade. Be sure to listen all the way to the end to hear Cole’s auctioneer chant!
In this episode we cover:
What’s happening between the crowd and the auctioneer during an auction
The art of networking and being able to read people
The value Cole sees in different real estate properties, what interest rates are doing, and where the market is headed
Understanding what market value is
Resources & Links:
Follow Cole on Instagram @colemorrison_ or on Facebook
To learn more about Ag West Farm Credit you can go to agwestfc.com
To find an auction or auctioneer, please visit montanaauctvoneer.org
Go to auctionschools.com to learn more about the Western College of Auctioneering
If you are interested in directly contacting Cole you can email him at cole.pureprice@gmail.com or call 530-840-1741
Become a member of The Collective today!
Browse all the CU Merch in our Online Store
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out You Didn't Fail, You Learned Something with Brian Alexander
Listen to Tapping Into All the Opportunities with Ryan Bedke
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

May 30, 2024
May 30, 2024
18 min
Time, Energy, and Mindset with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Are you being the change you want to see around you? Today on the show, Karoline and Jordyn dive into what it takes to be that change and how our time, energy, and mindset affect everything around us. There’s always room to grow and improve, and being conscious of certain things makes succeeding in life that much easier.
In this episode we cover:
Controlling the controllables, and proper goal setting
What the enneagram is and how it affects us and our work habits
Having grace for yourself and others
Having a positive mindset when challenging yourself and holding yourself accountable
Resources & Links:
Check out the book that Karoline referenced, The Road Back to You: An Enneagram Journey to Self-Discovery
Take the Enneagram test at truity.com
Learn more about The Enneagram Institute
Join us for a weekend of Ranch Camp
Become a member of the Collective today!
Attend one of our 4 day Business Summits
Browse our Online Store for the latest merch drop!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out Envisioning a Healthy Lifestyle for Rural American with Bailee Cooper
Listen to Embracing the Evolution of Your Role on the Operation with MP Sass
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

May 23, 2024
Pruning Your Business with Liz Fiedler
May 23, 2024
May 23, 2024
56 min
Pruning Your Business with Liz Fiedler on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today on the show, we talked about how impactful florals can be. Keynote speaker, business woman and flower farmer Liz Fiedler discusses her retail flower business and the lessons she has learned through her rapid business growth. Flower farming is a quickly growing trend in our industry, but like any other business, it has its ins and outs. Join in to hear about how to sell a retail based direct to consumer product.
In this episode we cover:
About Liz’s business course called Peddling Perishable Products
Properly nurturing a customer base, and engaging with customers
Being intentional about creating price points
What successful time management looks like in a business
Resources & Links:
Visit sunnymarymeadow.com and check out the Peddling Perishable Products Business Course
Follow Liz on Instagram @sunnymarymeadow and on Facebook
Listen to the Sunny Mary Meadow Podcast and the Bloom and Grow Podcast
Join us for a weekend of Ranch Camp
Become a member of the Collective today!
Attend one of our 4 day Business Summits
Browse our Online Store for the latest merch drop!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out Chasing Drinks and Dreams with The Simple Goodness Sisters
Listen to Being a Flower Farmer in a World Full of Potato Farmers with Kylie Eilers
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

May 16, 2024
What's at Ranch Camp? with Karoline and Jordyn
May 16, 2024
May 16, 2024
15 min
What’s at Ranch Camp? with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Today we dive into the pieces of one of our personal favorites, She’s a Hand Ranch Camp. Karoline and Jordyn discuss why this event has become so popular and why it is crucial that we continue providing these kinds of hands-on learning opportunities. There are some new additions to Ranch Camp, and we want to make sure everyone is up to date on what exciting things await them!
In this episode we cover:
How our vet, Kelli is involved in Ranch Camp, and what she teaches attendees during the event
Why BQA is taught at the very beginning of the camp, and why we find it important to certify those who attend
Revisiting the mission behind She’s a Hand Ranch Camp
Why we have a professional photographer capturing the entire event
Resources & Links:
Visit bqa.org to learn more about Beef Quality Assurance
John Wayne once said in McLintock! (1963), “Everybody works for somebody. Me, I work for everybody in the U.S that steps into a butcher’s shop for a T-bone steak.”
Join us for a weekend of Ranch Camp
Become a member of the Collective today!
Attend one of our 4 day Business Summits
Browse our Online Store for the latest merch drop!
Learn more about Our Online Seedstock Marketing Class
Learn more about She's a Hand Ranch Camp
Check out our website to learn more about Cattleman U
Learn more about ProfitFinder
The Cattleman U Planner
KRose Company | Production Sale Marketing
Connect with us on Facebook
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
Are you looking for more Cattleman U Podcast episodes like this one? We have handpicked these relevant past episodes so that you can keep up on what is happening in our industry!
Check out Seizing Opportunity with Sara Shivers
Listen to Embracing the Evolution of Your Role on the Operation with MP Sass
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose-Bohannan, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Be sure to subscribe to the podcast so you never miss an episode!

Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!







