Episodes

Tuesday Jan 14, 2025
Beginning of January Cattle Market Recap with Karoline and Jordyn
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Beginning of January Cattle Market Recap with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“Everything’s been hot, but the cull cow and cull bull market still continues to climb a little, even in an area where we typically see the prices decrease a touch because of supply. That gives a lot of hope for what we’re going to see this summer and leads to what could potentially come in 2025. ” Karoline Rose-Bohannan (10:39)
Resources & Links:
Tune into December's Cattle Market Update Episode to compare numbers!
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Things are on fire after the holidays! Join Karoline and Jordyn as they decipher the numbers that were reported at the beginning January 2024 and 2025.
In this episode we cover:
Karoline’s outlook after attending some recent sales
Heifer inventory, will these numbers go up or down?
The Mexico border closure, how much will this continue affecting supply and demand?
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out The Auctioneer with Cole Morrison
Listen to Understanding Value with John Rose
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Jan 09, 2025
Q & A - New Year, New Me with Karoline and Jordyn
Thursday Jan 09, 2025
Thursday Jan 09, 2025
Q & A - New Year, New Me with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“It’s really hard because part of being a visionary and leading your family, leading your company, leading your operation, is sharing the vision. Saying, this is where we’re going, and this is the impact we’re making.” Karoline Rose-Bohannan (28:25)
Resources & Links:
Check out the book Karoline mentions, The 5 Second Rule
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Check out our Sponsor
Listen to Hometown Has Beens and find out more on their website
The title says it all, but how do you set goals for the New Year, and actually follow through on them? Karoline walks us through strategies that make the whole process easier. Each component we cover applies to goal setting within the business, on the operation, or in your personal life. No matter what it is, these are good habits that will create forward movement in 2025.
Check out our YouTube channel for special ins and outs bonuses!
In this episode we cover:
Knowing where to start, and understanding what motivates you
How to get others on board with goal setting on the operation or business
Accountability and realistic expectations
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out Starting Your Business with Karoline and Jordyn
Listen to Understanding Value with John Rose
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Tuesday Jan 07, 2025
End of December Cattle Market Update with Karoline and Jordyn
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
End of December Cattle Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“The bred cow market is still hot, there is still demand. I have customers with cattle for sale, and customers looking for bred cattle, and I think if you’re in the market to sell some bred cattle there is lots of opportunity. ” Karoline Rose-Bohannan (34:18)
Resources & Links:
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
December sale barn numbers are always entertaining to pay attention to, and this year’s shouldn't be ignored. The prices of cull bulls and bred heifers alone are a cause for interest. Today we discuss just how high this market could go, and what these prices will do to American families’ grocery shopping decisions. We’re studying everyone’s buying habits, and looking at this market from a very practical point of view.
In this episode we cover:
Long term effects of black swan events like the Mexican import ban
The growing size of your average carcass weight, and how it has changed everything
December 2024 and 2023 price averages and how many cattle came to sale
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
HEADING: Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out The Auctioneer with Cole Morrison
Listen to Understanding Value with John Rose
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Jan 02, 2025
Time, Energy, and Mindset - 2025 Edition with Karoline and Jordyn
Thursday Jan 02, 2025
Thursday Jan 02, 2025
Time, Energy, and Mindset - 2025 Edition with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“You're only able to do what you can do, and I think when you give yourself that freedom, and when you really hold yourself accountable, it can be amazing what can get done.” Karoline Rose-Bohannan (9:50)
Resources & Links:
Check out the book that Karoline referenced, The Road Back to You: An Enneagram Journey to Self-Discovery
Take the Enneagram test at truity.com
Learn more about The Enneagram Institute
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Find out more about our Sponsor
Visit krirm.tamuk.edu to learn about The King Ranch Institute for Ranch Management
Attend The King Ranch Institute’s Cow-Calf Lectureship January 16-17th
Follow @thekingranchinstitute on Instagram and Facebook
Here we are in 2025! Today we are bringing back an episode that we recorded last year about time, energy, and mindset. Are you being the change you want to see around you? Controlling the controllables, and understanding your enneagram type are all ways you can be that change. Join us during this season of growth!
In this episode we cover:
Proper goal setting
Having grace for yourself and others
Having a positive mindset when challenging yourself and holding yourself accountable
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out Where Do I Get Started in this Business? with Karoline and Jordyn
Listen to Understanding Value with John Rose
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Dec 19, 2024
Maintaining Competitive Edge with Jim Sitz
Thursday Dec 19, 2024
Thursday Dec 19, 2024
Maintaining Competitive Edge with Jim Sitz on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“You have to have an open mind of where this industry is going to go and what the needs of your commercial customers are going to be. You can’t be afraid to [put] yourself ahead of the pack.” - Jim Sitz (3:52)
Resources & Links:
Find out more about Jim and Sitz Angus
Check out sitzangus.com
Follow Sitz Angus on Instagram and Facebook
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Find out more about our Sponsors
Visit krirm.tamuk.edu to learn about The King Ranch Institute for Ranch Management
Attend The King Ranch Institute’s Cow-Calf Lectureship January 16-17th
Follow @thekingranchinstitute on Instagram and Facebook
Montana producer, Jim Sitz, whose family has 100 years experience in the registered Angus business, joined Karoline for an episode jam- packed with information. Jim describes the Angus breed they have selected for over the years, and how their genetics are performing for their customers. The Sitz family has set themselves apart from the competition, and Jim details the many ways they have done that.
In this episode we cover:
How to handle feedback from a business owner’s perspective
Involving kids and family on the operation
Jim’s advice to young producers or people just getting started
Sires and genetics to watch out for during the next bull sale season
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out First Market Update Episode with Karoline and Jordyn
Listen to Embracing the Evolution of Your Role on the Operation with MP Sass
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Tuesday Dec 17, 2024
First Week of December Cattle Market Update with Karoline and Jordyn
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
First Week of December Cattle Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“We saw almost double the amount of steers in the first week of December this [year] compared to 2023, and I think it gives a lot of hope that there are still cattle out there.” Karoline Rose-Bohannan (2:12)
Resources & Links:
Watch this video on Tik Tok to see how we calculated value
Go to Karoline’s Tik Tok to connect about bred cattle numbers
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Find out more about our Sponsors
Visit agzaga.com for all your ranching and farming needs
Follow them on Instagram @agzagasocial and on Facebook
Today we dive into what sale barn numbers did the first week of December this year and last. The numbers we’re seeing in the 4 and 5 weight calves alone make a person wonder how to calculate for profit and get serious about risk management. Karoline lines out some different options of how to protect yourself during these volatile markets, and identifies ways that high risk cattle can still pencil. It all comes down to being able to identify your costs, and this episode breaks down just how to do that!
In this episode we cover:
LRP and hedging practices - how they protect you from major losses
A step by step calculation of bred cattle’s worth, and all the factors to take into account
The supply chain, and what Karoline sees happening with each class of cattle
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out The Auctioneer with Cole Morrison
Listen to Understanding Value with John Rose
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Dec 12, 2024
Q & A - Starting Your Business with Karoline and Jordyn
Thursday Dec 12, 2024
Thursday Dec 12, 2024
Q & A - Starting Your Business with Karoline Rose-Bohannan and Jordyn Woodburn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“If you are going to go out on your own, start your own business, work for yourself, you are going to have to reach a level of hustle that you’ve never experienced before. If you’ve had a corporate job, this is nothing like your corporate job.” - Karoline Rose-Bohannan (03:22)
Resources & Links:
Find out more about:
Link to submit your questions to karoline here
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
Subscribe to our YouTube Channel and watch our video podcasts!
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Find out more about our Sponsors
Visit agzaga.com for all your ranching and farming needs
Follow them on Instagram @agzagasocial and on Facebook
We’ve been asked, just how hard is it to start a business? It’s pretty tough, especially for agriculture based businesses. Through determination and sacrifice, it’s totally worth it to be self employed. Karoline outlines realistic expectations and gives examples of where to begin. She diminishes any overwhelming feelings that may exist surrounding business planning by answering your questions.
P.S Tune into our YouTube channel for our bonus segments relating to:
Value and how long it takes for a cow to pay herself off within the herd
Effective communication with kids and family on the operation
In this episode we cover:
Niches that need to be filled by agricultural/rural based businesses
Calculating breakeven costs, and how often to do so
The power of proper networking when it comes to getting your cattle sold
Identifying your “zone of genius”
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out Thanksgiving Week Market Report with Karoline and Jordyn
Listen to Embracing the Evolution of Your Role on the Operation with MP Sass
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Tuesday Dec 10, 2024
Thanksgiving Week Market Update with Karoline and Jordyn
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Thanksgiving Week Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“It feels as if there’s not enough cattle. I’m feeling that, my customers are feeling that, it’s almost a panicked feeling of not being able to fill these orders and get enough good cattle. I think we are seeing the cattle in general get lighter.” Karoline Rose-Bohannan (8:12)
Resources & Links:
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Use our Marketing Services and check out the sales we represent
Attend our Sale Season Marketing Series
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Find out more about our Sponsors
Visit agzaga.com for all your ranching and farming needs
Follow them on Instagram @agzagasocial and on Facebook
Thanksgiving has come and gone, and today we dive into what market numbers resulted from the holiday week. This is the time of year that the first big bred cow and seedstock sales begin, so there is plenty of data to look at and compare to year’s past. Join Karoline and Jordyn as they compare the different classes, factors that are affecting the bigger picture, and project some prices for the coming months.
In this episode we cover:
Certain supply and demand fluctuations between this year and last
Why time of year matters for these bigger sales and the effect that the holidays have
Broken, solid, and smooth mouthed cattle, and their value at the sale barn
Purebred seedstock sale data from this year and last
More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
Check out The Auctioneer with Cole Morrison
Listen to Embracing the Evolution of Your Role on the Operation with MP Sass
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!