Episodes

Thursday Mar 13, 2025
Ranch Curious - Bull Development with Karoline and Jordyn
Thursday Mar 13, 2025
Thursday Mar 13, 2025
Ranch Curious - Bull Development with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Bulls-eye!
If you would like to hear more about proper herd bull selection, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, and be first in line for discounts on all our events!
“Look at your herd, figure out the holes - is it milk production, udder size, foot quality, pelvis design, weaning weight, or fertility? Understanding what’s going on will determine the bull power that will help your herd.” Karoline Rose-Bohanan (20:35)
Today’s episode hits on all things bull power. We’re talking EPD’s, bull development, and all the factors that make an efficient herd.
In this episode we cover:
Heifer bull expectations
Questions to consider asking seedstock producers before purchasing bulls from their programs (7:56)
Defining EPD’s and factors that affect them (29:48)
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Consider neogen.com for your herd’s genetic testing
Thanks to Snowy Mountain Angus for being today’s podcast cover!
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code BUSINESS at checkout for our Weekends on the Road
Land your dream ranch job with our Free Email Guide
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 page Guide to improve your marketing strategies
Check out our Sponsor
Visit moneyandclarity.com to secure your financial future
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Wednesday Mar 12, 2025
February Market Report with Karoline and Jordyn
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
February Market Report with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
The consumer is king
If you would like to hear more about consumer spending and methods that will put you ahead of the trends, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, and be first in line for discounts on all our events!
“We keep hearing that we are going to price out the consumer. Will ground beef become too expensive?” Karoline Rose-Bohanan (21:31)
Time will only tell. Last month’s numbers are telling us that there’s been a shift in the markets. The cycle is slowing down due to cold weather patterns, and ranchers being in the thick of calving. Now is the time to think ahead.
In this episode we cover:
Creative ways that Karoline and her family are running cattle to turn a profit
Cull cattle prices and the demand for replacements (18:18)
What it means to “buy cattle in the country,” and tips to do this well (7:28)
The hold that consumer spending has on our industry
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code GRAZE at checkout for our Weekends on the Road
Land your dream ranch job with our Free Email Guide
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Download our Free 7 page Guide to improve your marketing strategies
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Friday Feb 28, 2025
Beefmasters - America's Best Kept Secret with Lauren and Alyssa Lyssy
Friday Feb 28, 2025
Friday Feb 28, 2025
Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Let’s talk production!
Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be!
“There are a lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy
Two of our marketing clients met with us while in San Antonio a few weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.
In this episode we cover:
The difference and value between in person sales, and online sales (15:10)
The benefits that the Beefmaster breed is providing the industry (5:30)
How consistency has paid off for the Lyssys. Both in marketing and herd development (31:32)
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out our Guest
Check out lyssybeefmasters.com
Follow along with them on Instagram @lyssybeefmaster
Check out all things Cattleman U below!
Use code PODCAST when you fill out your She's a Hand Ranch Camp application
Use code GRAZE when you sign up for Our Weekend on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Feb 27, 2025
Q & A - Business Goals and Roles with Karoline and Jordyn
Thursday Feb 27, 2025
Thursday Feb 27, 2025
Q & A - Business Goals and Roles with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Hustle, hustle, hustle!
If you also share this mantra, join our - - -> Weekly Email. You’ll receive exclusives on how to maximize efficiency, be ahead of the trends, and be first in line for discounts on events like She’s a Hand Ranch Camp!
“A lot of us are one or two connections away from the right opportunity.” Karoline Rose-Bohanan (6:01)
The #1 question we get asked is how to get started in this industry. It is our mission to help people get started, and the best way to do that is with creativity. Join us for unique entrances into the cattle industry, how to create personal work life balance, and more!
In this episode we cover:
Grants and funding that exist for those just starting out (8:45)
Real life examples of entry level ranch jobs
Prioritize your time and profitability by joining us for a weekend, dedicated to your business (19:25)
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code BUSINESS at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Check out our Sponsor
Visit moneyandclarity.com to secure your financial future
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Feb 20, 2025
Q & A - Seedstock and Beyond with Jordyn and Karoline
Thursday Feb 20, 2025
Thursday Feb 20, 2025
Q & A - Seedstock and Beyond with Jordyn and Karoline on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
What topic didn’t we touch on today?
If you want more everything when it comes to the cattle industry, join our - - -> Weekly Email. You’ll receive exclusives like discounts on events like She’s a Hand Ranch Camp, and much more!
“There’s a difference between social media posting, and social media marketing. When someone goes in and starts making social media posts without a strategy, it can feel like an uphill battle that you’re never going to win.” Karoline Rose-Bohanan (3:53)
We’re putting Karoline on the spot today with challenging questions that we’re pretty sure she didn’t see coming. Everything from what trends she’s eyeing in the seedstock sector to honest accounts of what it’s like to work on a family operation.
In this episode we cover:
Most successful marketing strategies, and what advice Karoline gives to customers
How Karoline and her family chose to run their cattle and why
Feed efficiency, issues producers face, and why this matters now more than ever
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code GRAZE at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Check out our Sponsor
Visit untamed.co to see what Wild Nectar is all about
Follow them on Instagram @getuntammed
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Wednesday Feb 19, 2025
Beginning of February Cattle Market Update with Karoline and Jordyn
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
Beginning of February Cattle Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Have you been snowed in?
Montanans sure have been! If you want to know how the cattle industry is reacting to these weather events, join our - - -> Weekly Email. You’ll receive industry highlights, discounts on events like She’s a Hand Ranch Camp, and much more!
“Do we have enough room in the feedlots? Do we have enough room on the rail? There’s a ton of different factors, like the packing plants closing down, that will indicate that we are rebuilding the herd. The growth we’re about to see is in replacement and bred heifers.” Karoline Rose Bohannan (12:12)
Join us for a quick recap of how the markets are reacting to the frigid cold, and important things to keep tabs on for the future!
Issues we address in this episode:
How the weather is affecting sales and the cattle themselves
This year’s cattle inventory numbers compared to last. What would a herd rebuild look like?
Methods of mitigating risk and diversifying income on the ranch
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code BUSINESS at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Friday Feb 14, 2025
She's a Hand - Alberta Style with Skyler and BJ Fuchs
Friday Feb 14, 2025
Friday Feb 14, 2025
She’s a Hand - Alberta Style with Skyler and BJ Fuchs on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Happy Valentine’s Day!
Today we’re talking about our most loved event, Ranch Camp! If you want to be the first to receive insider knowledge and discounts on this event, join our - - -> Weekly Email. We’ll also send cattle market reports, tips on how to make cattle pencil, and so much more!
“It seems like everybody has their certain role, and I think Ranch Camp offers that opportunity to rotate into other areas of those daily tasks, and get some experience from doing it..” BJ Fuchs (11:10)
This is a special bonus with two of our favorite Canadians, Skyler and BJ. The father-daughter duo are back to flaunt plans that are in store for our Canadian Ranch Camp this June. We are excited to head to their Alberta ranch this summer, and give a group of very lucky ladies the ranch experience of a lifetime. Listen all the way through to hear honest accounts from one of our past Canadian attendees, Alle Carter, who came to Ranch Camp in summer of 2023.
In this episode we cover:
Why hosting a Ranch Camp in Canada is so important to Karoline
How beautiful the scenery is on BJ’s ranch, and what attendees should expect
How special it is to learn from others in the industry that are as committed as Skyler, BJ, and Karoline
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out our Hosts, Skyler and BJ Fuchs
Listen to our Past Episode with Skyler and BJ
Check out BJ and Skyler’s website, businesswideview.com
Follow Business Wideview on Facebook
Follow along with 43 Equine on Facebook and Instagram
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code BUSINESS at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Thursday Feb 13, 2025
Recap of NCBA’s Cattle Con 2025 with Karoline and Jordyn
Thursday Feb 13, 2025
Thursday Feb 13, 2025
Recap of NCBA’s Cattle Con 2025 with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Did you attend this year’s Cattle Con and NCBA trade show?
We did! If you want to be ahead of the curve, and ready for next year’s, join our - - -> Weekly Email. You’ll receive exclusives like recent study insights from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more!
“I worry that as these prices increase, if people get confused, they might choose a different protein, and that is a loss for the entire industry.” Karoline Rose-Bohannan (19:20)
The 2025 Cattle Con and NCBA Trade Show was truly an experience. Today we’re recapping a little bit about what NCBA is and does, the studies and talks we sat in on, and some new connections we made while attending!
Issues we address in this episode:
Consumer studies - eating experience and beef demand (3:58)
Beef product labeling - the importance this has when marketing (13:20)
Nutrition advice and health guidelines - let’s face it, it’s not the 80’s anymore (21:40)
Succession planning - seminar by OSU's Shannon Ferrell on ways to transition smoothly (28:40)
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out NCBA
Visit NCBA.org to learn about industry statistics, current policies, and more!
Check out convention.ncba.org to learn about Cattle Con
Follow @cattlecon on Instagram to be ready for next year!
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code GRAZE at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Check out our Sponsor
Visit ringtree.io to claim your business phone number
Use code Cattleman25 at checkout for an exclusive 25% discount on your first month!
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!







