Cattleman U Podcast
Successful cattlemen have a secret...they are always implementing new ideas. Let’s get a good look at the inner workings of the cattle industry and learn from experts in topics relating to advocacy, digital marketing, genetics, fetal programming, and so much more!
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Episodes
Thursday Feb 13, 2025
Thursday Feb 13, 2025
Recap of NCBA’s Cattle Con 2025 with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Did you attend this year’s Cattle Con and NCBA trade show?
We did! If you want to be ahead of the curve, and ready for next year’s, join our - - -> Weekly Email. You’ll receive exclusives like recent study insights from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more!
“I worry that as these prices increase, if people get confused, they might choose a different protein, and that is a loss for the entire industry.” Karoline Rose-Bohannan (19:20)
The 2025 Cattle Con and NCBA Trade Show was truly an experience. Today we’re recapping a little bit about what NCBA is and does, the studies and talks we sat in on, and some new connections we made while attending!
Issues we address in this episode:
Consumer studies - eating experience and beef demand (3:58)
Beef product labeling - the importance this has when marketing (13:20)
Nutrition advice and health guidelines - let’s face it, it’s not the 80’s anymore (21:40)
Succession planning - seminar by OSU's Shannon Ferrell on ways to transition smoothly (28:40)
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out NCBA
Visit NCBA.org to learn about industry statistics, current policies, and more!
Check out convention.ncba.org to learn about Cattle Con
Follow @cattlecon on Instagram to be ready for next year!
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code GRAZE at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Check out our Sponsor
Visit ringtree.io to claim your business phone number
Use code Cattleman25 at checkout for an exclusive 25% discount on your first month!
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
Cattle Market Trajectory - Special Edition with Jordyn and Karoline on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“I love learning about the cattle industry, and want to know more!”
If that sounds like you, join our - - -> Weekly Email to be ahead of the curve on what’s happening in the industry. You’ll receive exclusives like the cattle market report from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more!
“The other thing that I thought was really crazy when we looked at inventory numbers, is the 4th week in January. We sold almost 4,000 less reported calves in the state of Montana than we did in 24’.” Karoline Rose-Bohannan (4:08)
January really set the tone for what’s to be forecasted for the rest of 2025. Consumer driven fears, cattle inventory, the increase of overall carcass weights, and everything else taking place right now are affecting markets across the board. Join us, as we dive into all this and more!
In this episode we cover:
Cattle Fax reports and what those predict
Demands of different cuts and their value
Comparing this year’s cattle prices and inventory to years past
Our most recent production sale customers, and ones coming up! (39:57)
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out our Production Sale Customers
Go to diamondbars.net to check out Diamond Bar S
Go to Peltonpolledherefords.com to find out more about Pelton Polled Herefords
Visit Burgessangus.com to learn more about Burgess Angus
Visit Wasemredangus.com to check out Wasem Red Angus
Go to Kretschmanangus.com to check out Kretschman Angus
Visit Boyd Angus, Dean Angus, & 5 Bar Angus for all their private treaty offerings
Check out all things Cattleman U below!
Use code PODCAST when filling out your She's a Hand Ranch Camp application
Use code BUSINESS at checkout for our Weekends on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Thursday Feb 06, 2025
Thursday Feb 06, 2025
Live From Cattle Con - Livestock Risk Protection with Jake Charleston on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Broadcasting to you live from Cattle Con to celebrate our 150th episode of the podcast!
We’re in San Antonio this week, networking with others in the industry. If you want to be the first to receive insider knowledge and industry highlights, join our - - -> Weekly Email. We’ll also send cattle market reports, tips on how to make cattle pencil, and so much more!
“There’s going to be a time that you’re going to be thankful you had this. Whether it’s this year, next year, or the year after, even in good times, there’s going to be some swing. It’s just part of the cattle business.” Jake Charleston (7:05)
As Karoline and the team are at NCBA’s Cattle Con this week, they are meeting with people in the industry like Jake Charleston from Specialty Risk Insurance. Risk management makes or breaks operations. Karoline and Jake dive into the different levels available, how it all works, and more. Times are crazy, wouldn’t you rather be prepared, instead of laying your livelihood on the line?
In this episode we cover:
The importance of understanding costs, and doing more than just breaking even
Protection that exists for producers with 20 calves, or 900
The complete breakdown of how LRP’s function
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out our Guest
Check out specialtyriskinsuranceagency.com
Follow along them on Facebook
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp
Use code: GRAZE when you sign up for Our Weekend on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Thursday Feb 06, 2025
Thursday Feb 06, 2025
Marketing a Unique Industry with Madison Andrade on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Get ready to talk marketing strategies!
If you want to be the first to receive marketing tips to stay ahead of the curve, join our - - -> Weekly Email. We’ll also send cattle market reports, advice on how to make cattle pencil, and so much more!
“You know, if you have a product to market, you have to decide if you really want repeat customers, or are happy serving them one time.” Karoline Rose Bohannan (15:08)
If you’re finding it tough to keep your business a float with marketing trends that seem to rapidly evolve each day, you’ll want to hear this. We met up with Madison Andrade at NCBA this week. She is the head of marketing for Agzaga (agriculture’s Amazon), and talks marketing strategies, breaks down the world of ecommerce, and more!
In this episode we cover:
Building your customer base and brand recognition
Methods to hone in on your target audience, such as the use of influencers
How Agzaga is making a break in the ecommerce world to bring people in rural America the products they need
A sweet tid bit about the world of livestock judging, and the lifelong skills that come from it
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out Agzaga
Visit agzaga.com for all your ranching and farming needs
Follow them on Instagram @agzagasocial and on Facebook
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp
Use code: BUSINESS when you sign up for Our Weekend on the Road
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Thursday Jan 30, 2025
Thursday Jan 30, 2025
Cattle Market Update - Week 4 of January with Jordyn and Karoline on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“I love learning about the cattle industry, and want to know more!”
If that sounds like you, join our - - -> Weekly Email to be ahead of the curve on what’s happening in the industry. You’ll receive exclusives like the cost of gain equation from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more!
“For live cattle, when I looked at the close yesterday, they were 199 and 198. And to make some of these cattle work, they need to be 210 or higher.” Karoline Rose-Bohanan (4:21)
This episode summarizes the week of January 20th to 27th, and in short, prices are up, and inventory is down. Can we keep going on this trajectory? Tune in to find out!
In this episode we cover:
What could happen when tariffs are imposed on Mexico
Growing carcass sizes, and the effects they have on the market and overall inventory
Comparing this year’s 4 and 5 weight numbers to the last couple years
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out our Sponsor, Stroh Hereford Ranch
Look through their Sale Catalog and Videos and find out more about them through their website, strohherefords.com
Follow along with them on Facebook and Instagram, @strohherefordranch
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Acquiring Longevity with Matt Stroh on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“I love learning about the cattle industry, and want to know more!”
If that sounds like you, join our - - -> Weekly Email to be ahead of the curve on what’s happening in the industry. You’ll receive exclusives like the cost of gain equation from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more!
“In our neck of the woods, we like to breed for optimums, not outliers.” Matt Stroh (13:58)
Today we welcome Matt Stroh to the show to talk about his family’s upcoming annual ranch ready production sale. Matt discusses what their program is built on, and provides valuable info on where he sees the Hereford breed headed as a whole.
In this episode we cover:
Matt’s dedication to providing cattle that check all the boxes when it comes to longevity
What to expect from the Stroh family’s sale catalog this year
Why selecting for pigment, udder quality traits, and milk EPD’s matter
How adding in some hybrid vigor is making ranchers' money
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out Stroh Hereford Ranch
Look through their Sale Catalog and Videos and find out more about them on their website, strohherefords.com
Follow along with them on Facebook and Instagram, @strohherefordranch
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Thursday Jan 23, 2025
Thursday Jan 23, 2025
Third Week of January - Cattle Market Update with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
“I love learning about the cattle industry, and want to know more!”
If that sounds like you, join our - - -> Weekly Email to be ahead of the curve on what’s happening in the industry. You’ll receive exclusives like the cost of gain equation from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more!
“We are seeing the number of 5 weights increase. In 2024 we did not see a price over three dollars on the heifers. But in 2025, almost everything in the mid 5 weights was over three dollars.” Karoline Rose-Bohannan (3:22)
More everything! That’s what we’re seeing at the sale barn. But there’s a lot happening in the world right now, and how the market will react is yet to be seen.
In this episode we cover:
Feed cost equations, and how to calculate the cost of gain
Industry highlights - JBS plant fire, popularity of beef tallow, and more!
Cull bull prices - should you be buying, retaining, or selling?
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
Resources & Links:
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out our website for more of what you love!
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Thursday Jan 16, 2025
Thursday Jan 16, 2025
Ranch Curious - Sale Barn Deep Dive with Karoline and Jordyn on: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation.
“I would not buy, or bid on cattle at a sale barn until you feel comfortable saying, “whoa, I’m not in, that’s not my bid, stop tight there, or you have to take one out for me to be in,” and if you’re not ready to do that, sit in a sale barn more and watch because there are instances where the fast pace game can be used against you." Karoline Rose-Bohannan (13:24)
Today, Karoline demystifies those sale barn vibes, simplifying what there is to know if you’ve never sat in one before. Her advice and experience makes the protocols and terminology easy to understand, and we hope that you will give it a try yourself!
In this episode we cover:
Cattle buying do’s and don’ts - Karoline’s buying strategies while the auction is live
Defining all the sale barn terminology - bidding sign language, cattle condition, and more!
How different sale barns operate - small versus large
More about Cattleman U podcast:
“I love learning about the cattle industry, and want to know more!” If that sounds like you, join our - - -> Weekly Email to be ahead of the curve on what’s happening in the industry. You’ll be the first in line for exclusives like business templates, market updates, discounts on events like She’s a Hand Ranch Camp, and much more!
Resources & Links:
Check out all things Cattleman U below!
Join us at She's a Hand Ranch Camp and Ranch Camp Weekends
Become a member of the Collective
Browse our Online Store
View and subscribe to our new Video Podcast Channel
Follow us on Instagram, @cattlemanu and on Facebook
Find out more about KRose Company below!
Be a part of Cattle Con 2025, and be sure to use code KAROLINE
Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook
Looking for more episodes like this one?
Check out The Auctioneer with Cole Morrison
Listen to Understanding Value with John Rose
Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.
Cattleman U is for You!
Let’s get a good look at the inner workings of the cattle industry with Karoline Rose, founder of KRose Company and Cattleman U. Learn alongside us from experts in the cattle industry, and don’t forget to subscribe so you don’t miss an episode!