Cattleman U Podcast

On today’s episode about marketing livestock, I share a few experiences I’ve had and the behind the scenes of something that I think is a lost art. 
 
In this episode we’ll cover: 
The challenges I see going into this marketing season
My recommendations on when you should market your calves if you haven’t already 
The importance of being intentional when you market your cull cows and cull bulls 
What to expect this fall on seedstock 
 
Related episodes:
Episode 11: Breaking into Agriculture with Cassidy Johnston [enneagram discussion]
 
Links & Resources:
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
 
Be sure to subscribe to the podcast so you never miss an episode!

On today’s episode we visit with Courtenay DeHoff. Courtenay is a cowgirl turned television personality, keynote speaker and podcast host. In 2020, DeHoff launched the global brand movement Fancy Lady Cowgirl ™ after struggling to fit the traditional cowgirl mold. Drawing criticism from those in the very communities she was advocating for, she labeled herself a ‘Fancy Lady Cowgirl’ proclaiming you can be both a little fancy and a little ranchy. Through storytelling and fashion Fancy Lady Cowgirl is working to bridge the gap between urban and rural cultures.
 
In this episode we’ll cover: 
How entrepreneurship isn’t always glamorous and most success doesn’t happen overnight 
The power of sweat equity 
The importance of sharing the story of agriculture 
Proof that appearance doesn’t matter; it’s about what you can do and who you are, not about what you look like 
The digital series Backroad Cowgirls - how it started, what its mission is, and where it’s going
 
Links & Resources:
Connect with Courtenay on Instagram at @courtdehoff
Check out Courtenay’s website 
Backroad Cowgirls website & YouTube 
The Cattleman U Planner 
KRose Company | Production Sale Marketing 
 
Be sure to subscribe to the podcast so you never miss an episode!

Can you impact the growth of your calves before they even hit the ground?
In this episode, Elizabeth Belew talks about the concept of fetal programming. She discusses what fetal programming is, the history behind the science, and how you can use it to impact the productivity of your herd.
Elizabeth Belew earned her Ph.D. in cow/calf parasitology at the University of Arkansas, and now works to serve cattle producers working for Purina Animal Nutrition.
For more information on Elizabeth and fetal programming visit: https://www.purinamills.com

Managing risk on your ranch can be a real challenge.
In this episode, Aaron Kravig with AgRisk Advisors discusses the benefits of investing in risk management. Aaron walks us through his experience as a full-time rancher and AgRisk advisor, and some insurance policies that he has implemented on his operation that could benefit your operation too.
Aaron Kravig joined the AgRisk Advisors team as an Agent in the summer of 2018. Aaron, now a fifth-generation rancher, along with his wife their four children, and his parents own and operate Kravig Red Angus where they raise and sell registered seedstock cattle. Prior to his time at Ag Risk Advisors he was the Agriculture Education Teacher and FFA advisor for 7 years at the local school and has served and still does serve on numerous agricultural industry boards both at both the state and national level.
For more information on AgRisk Advisors visit: https://agriskadvisors.com/ 

As farmers and ranchers we often push thoughts of retirement to the side because let's be honest, are we ever really going to stop working?
In this episode, Tim Bauer with Evergreen Financial Group tells us why it's important to prioritize investing in your future. Retirement investments aren't just for people who have a 9 to 5, they can be used to give yourself more financial freedom later in life. Tim discusses some investment strategies, the process of getting set up with an investor, and what investing looks like at different stages in life. 
For more information on Evergreen Financial Group visit: https://evergreenfigroup.com/

Working in agriculture is inherently stressful. There's drought, foreign trade, natural disasters, markets, isolation, burnout...and the list goes on and on. How can you tell if a farmer or rancher in your life is struggling with mental health?
 
In this episode, Ray Atkinson with the American Farm Bureau discusses mental health in agriculture. Ray talks about reducing the stigma surrounding conversations about mental health, how to recognize signs someone may need help, and some great resources to start these difficult conversations and take the next step to healing. Ray also discusses the Rural Resilience Training, a program anyone can do for free to become a resource for farmers and ranchers in need. 
For more information about mental health resources, and to learn more about Rural Resilience Training, visit: farmstateofmind.org
 
 

How do you inspire consumer confidence in your beef products?
In this episode, Michaela Clowser discusses the Beef Quality Assurance program. Michaela covers what the program is, the importance of investing in quality standards, and the Beef Quality Assurance certification process.
Michaela is the Associate Director for Producer Education at National Cattlemen's Beef Association. She grew up on her family ranch in Nebraska and enjoys staying connected to cattlemen across the country with her role.
For more information on the Beef Quality Assurance Program visit: https://www.bqa.org/

Through our phones, computers, social media, websites, smart home devices, and so much more, there's a lot of noise. How do you ensure your voice is heard?
In the age of the world wide web, we communicate virtually every day. In this episode, Dr. Ruth Inman talks about digital marketing do's and don'ts, whether you don't have any online presence for your business or whether you're looking to expand your digital marketing strategy. Ruth will discuss how you can cut through that noise and connect with your audience online. 
Dr. Ruth Inman is a marketing communications expert who has 15 years of experience as an internal communicator, freelancer, and assistant professor of agricultural communications at Oklahoma State University. Recently, she began working as Director of Community Education for Agorapulse – a global social media management software company. While Ruth’s background in marketing and education runs deep, her roots in agriculture run even deeper, growing up on a centennial farm and cow-calf ranch in north-central Oklahoma. Today, she and her husband, Trent live on a small farm, with their sons, Fletcher and Dax, who are in 4-H and show pigs.
To learn more about Agorapulse or connect with Ruth, visit: https://www.agorapulse.com