Using Your Unique Voice to Advocate for Agriculture with Courtenay DeHoff

On today’s episode we visit with Courtenay DeHoff. Courtenay is a cowgirl turned television personality, keynote speaker and podcast host. In 2020, DeHoff launched the global brand movement Fancy Lady Cowgirl ™ after struggling to fit the traditional cowgirl mold. Drawing criticism from those in the very communities she was advocating for, she labeled herself a ‘Fancy Lady Cowgirl’ proclaiming you can be both a little fancy and a little ranchy. Through storytelling and fashion Fancy Lady Cowgirl is working to bridge the gap between urban and rural cultures.

 

In this episode we’ll cover: 

• How entrepreneurship isn’t always glamorous and most success doesn’t happen overnight 
• The power of sweat equity 
• The importance of sharing the story of agriculture 
• Proof that appearance doesn’t matter; it’s about what you can do and who you are, not about what you look like 
• The digital series Backroad Cowgirls - how it started, what its mission is, and where it’s going

 

Links & Resources:

• Connect with Courtenay on Instagram at @courtdehoff
• Check out Courtenay’s website 
• Backroad Cowgirls website & YouTube 
• The Cattleman U Planner 
• KRose Company | Production Sale Marketing 

 

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